Euphoria was HBO’s surprise hit of the summer in 2019. The cable channel, known for its prestige, adult-oriented offerings, had never attempted a teen-centric show before. But not only was it a hit for HBO on its former streaming service, HBO Now, but it earned star Zendaya her first Emmy. The shutdown due to the coronavirus pandemic has delayed the second season, but the series still managed to film two holiday specials to close out 2020. Here’s how to watch the first Euphoria special when it arrives.
When the trailer for Euphoria‘s first special arrived on Nov. 30, it revealed the episode would premiere on Sunday, Dec. 6, at 9 p.m., the usual slot for an HBO premiere. It also suggested that the show follow the standard practice of airing first on HBO, the channel, and then streaming on HBO Max to follow. Though HBO Max is WarnerMedia’s primary streaming service, the HBO channel has, up until now, always been the one to set the release schedule for programs that originated on the cable channel. HBO Max has acted as HBO Now and HBO Go used to, following the cable channel rather than the other way round.
The release of Euphoria‘s holiday specials marks a shift in strategy. For the first time, HBO Max will release the episodes first. Part 1, titled "Trouble Don’t Last Always," arrives on Friday, Dec. 4 at midnight ET. The episode will then air on HBO’s cable channel to follow, on Sunday, Dec. 6, as initially stated.
As a strategy, this makes sense. Euphoria has always had the bulk of its viewership via streaming than on the cable channel itself. Moreover, by going with a midnight release, the show will technically arrive at 9 p.m. ET Thursday night on the west coast. That gives HBO Max a chance to grab viewers before they are distracted by Netflix or Disney+’s Friday premieres, which traditionally release three hours later at midnight PT.
HBO also revealed the episode’s synopsis along with the streaming announcement:
The first of Euphoria‘s holiday specials, "Trouble Don’t Last Always," premieres on HBO Max on Friday, Dec. 4 at 12 a.m. ET/Thursday 9 p.m. PT. It will then air on HBO on Sunday, Dec. 6, at 9 p.m. ET.
Source: Read Full Article