Liam Payne just launched his first fashion campaign and collection with Hugo!
The 25-year-old musician revealed the new collection at an event during Berlin Fashion Week tonight (July 3), and he’ll be fronting a series of campaigns for the brand, starting this summer.
Liam‘s collection puts a own twist on signature HUGO designs, creating pieces that breathe new life into the current trend for streetwear.
The pieces are perfect for everyday which “take you from the plane to the festival in style,” Liam says.
The HUGO x Liam Payne collection features clothing, footwear and accessories and is available to shop RIGHT NOW on Hugo’s Instagram.
The collection will be available on Hugoboss.com and in HUGO stores as well as on Bloomingdales.com and select Bloomingdale’s store locations from July 5th onwards.
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