A Kind of Guise Embraces Middle Eastern Traditions for Second SS23 Campaign

Following its trip to Jordan, A Kind of Guise continues honoring Middle Eastern cultures for its second Spring/Summer 2023 campaign.

Dubbed “Wadi Rum,” AKOG heads to North Africa this time around and coasts through the Red Sea while enjoying temperate weather. Enchanting sand dunes and crisp shores collide for summertime, inviting locals to star in the campaign.

Lightweight French Terry textiles dress several garments ideal for coastal excursions, adorning flannel button-downs and creamy workwear jackets. Camel-riding men appear on formal shirting in contrasting hues, while traditional Middle Eastern patterns enhance short-sleeve variations.

Watercolor mosaics are painted onto summer staples with a delicate finish, standing next to crotchet vests that reflect regional craftsmanship. Finally, the brand’s Atrato shirts preview sleek waffle textures, matched with gradient sets, paisley swimming trucks, and woven hats.

Take a closer look at A Kind of Guise’s second SS23 campaign in the gallery above.

In case you missed it, Song for the Mute debuts fragrance and candle “SCENT 001 – RAIN.”
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