Jameela Jamil Apologised For Being "Preachy" After She Dragged Kim Kardashian's New Body Makeup Line

If there’s one thing we all know about Jameela Jamil, it’s that she’s not afraid to speak her mind.

In the last few months alone, she’s repeatedly called out celebrities who post sponsored ads for weight loss products.

And just this weekend, Jameela expressed her disdain towards Kim Kardashian’s new line of body makeup, encouraging potential buyers to “save money and time and give yourself a damn break”.

Her tweet was met with mixed reactions, to say the least. Some people agreed with Jameela, while others said the decision to use makeup is personal and not something people should be shamed for.

One person said it seemed like she was suggesting that wearing body makeup would make someone a bad feminist.

And Jameela responded, clarifying that she spoke about the issue because she feels that men aren’t held to the same standards when it comes to physical perfection.

On Wednesday, in a video posted on her Twitter account, Jameela apologised for coming across as “preachy” when she talks about these issues.

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“I just wanted to say sorry for if I ever come across like a preachy wanker when I’m off on one of my rants about gender inequality, especially when it comes to beauty standards,” Jameela said in the video.

She went on to say that she gets “riled up” by the differing beauty standards for women and men, and said she regularly receives personal letters from young people who “feel suicidal or anxious or depressed” because they feel societal pressure to achieve “perfection”.

“Watching the worth of young people be diminished before they’ve even had the chance to work out who they really are just makes me furious, and then I go off on one and I don’t remember to think about how my tone is being perceived,” she explained.

“I’m speaking from a place of love and passion and concern that you will make the same mistakes I’ve made,” Jameela went on. “I’ve spent 20 years of my life having an eating disorder and using the lasers and using the creams, and drinking the detox tea.”

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Clogwench. Plumberess. 🖤

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She continued: “Everything that I talk about negatively is stuff that I, almost always, have done myself, that I’ve made the mistake of putting my body through or my mind through, and that I’d like to stop you from doing, because nobody ever told me that I didn’t have to.”

Jameela went on to say that, while she doesn’t want young people to make the same mistakes she did, she would never judge anyone for making their own decisions.

I would like to be a voice in the chaos that just tells you that you don’t have to, and we don’t have to think our entire worth is wrapped up in this shit. It wasn’t meant to judge you, I would never judge you. I would never have the right to, I’ve made more mistakes than any of you probably ever will. I’ve wasted more money and more time and more opportunities for happiness than many people in this world.

And she finished by saying she would “work on her tone” to make sure it doesn’t sound like she’s telling people what to do.

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A week of polka dots. This time in @aliceandolivia

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People thanked Jameela for acknowledging the issue and accepting that she needed to work on it.

You can watch Jameela’s video in full here:

Ellie Bate is a celebrity reporter and talent coordinator at BuzzFeed UK and is based in London.

Contact Ellie Bate at [email protected]

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