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Aldi is supporting local charities, foodbanks, and community groups across the UK through its Emergency Winter Foodbank Fund this Christmas. This will see the supermarket donate a huge £250,000 to help organisations as they prepare to face heightened demand on their services.
As the cost-of-living crisis continues to ravage Britain, charities supporting families across the country need Britons’ help now more than ever.
Aldi has announced it will do what it can to support organisations, which, in turn, support those who are most vulnerable in society.
The retailer’s fund builds on its successful partnership with community engagement platform Neighbourly, which enables all of Aldi’s 980 UK stores to donate surplus food seven days a week, all year round.
The major change coming to stores across the country is Aldi’s new signage system. The supermarket will be introducing signs to help highlight to customers the most in demand items at foodbanks, as selected by the organisations themselves.
From early December, shoppers looking to donate to foodbanks should look out for the logo on shelves by certain items.
These products include baked beans, tea bags, and toiletries. These can then be dropped at the food donation points located by Aldi’s checkouts.
Liz Fox, corporate responsibility director at Aldi UK, commented on the new scheme. She said: “We know that Christmas is already a particularly challenging time for many, but this year is understandably going to be even tougher for a lot of households.
“That’s why we’re more committed than ever to doing what we can to give back.
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“We want to make food accessible for all and hope both our additional funding and donation drive will help to make a real difference.”
Steve Butterworth, CEO of Neighbourly, added: “The cost-of-living is impacting communities up and down the country and the charities we support are expecting to see demand increase even further over the coming months.
“Without the support of the public and businesses like Aldi we’d be unable to help those in need.
“Within our network there are many charities and community groups that will be able to put this funding to good use, to support families that are struggling.”
Aldi’s latest commitment comes at the same time as a recent survey of Neighbourly charities, which revealed that 72 percent will need more food items to help with increased demand this Christmas.
The most in-demand items, which will be promoted in-store to help drive, included cereal, rice, pasta, tinned food, and toiletries.
This is not the only change Aldi has announced recently to ease the impact of the cost-of-living crisis on Britons.
Last month, the retailer revealed it will be the first UK supermarket to increase its store assistants’ pay to £11 an hour. This is more than a 15 percent jump from what it was a year ago.
Aldi said it has invested around £81million into raising pay over the past 12 months to help mitigate the cost of living crisis.
This is just one of Aldi’s store expansion plans, with the budget supermarket also set to create more than 6,000 new jobs this year. This is in addition to the 4,500 permanent roles introduced in 2021.
Giles Hurley, chief executive officer of Aldi UK and Ireland, said: “Just as we promise Aldi customers that we will always offer the lowest grocery prices in Britain, we are committed to being the highest-paying supermarket for our colleagues.
“We are incredibly proud of every single member of Team Aldi and are pleased to become the first UK supermarket to pay a minimum of £11 per hour to all store assistants, exceeding the Living Wage Foundation’s recommended real living wage.”
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