Among Oprah’s Favorite Things for 2020? Telfar’s “Bushwick Birkin” shopping bag ($202), a favorite of celebrities including Bella Hadid, Selena Gomez, Solange Knowles and Dua Lipa.
The media mogul, 66, released her famous holiday gift guide on Friday, featuring mostly picks from black-owned small businesses.
“This unisex tote has quickly become the new It bag,” Oprah raved of Queens native Telfar Clemens’ cult favorite carryall.
“Made with feels-like-the-real-thing vegan leather, it’s the perfect size for work or weekend (I take the cream one with me everywhere). And who wouldn’t love the shoulder straps and top handles?”
Even before Oprah’s stamp of approval, Telfar hadn’t been able to keep the hot style in stock. After an August restock sold out in mere minutes, the brand launched its Bag Security Program to make the process of snagging one easier on shoppers.
Telfar can’t keep its sought-after Shopping Bag in stock. On August 19, the Brooklyn-based brand launched its Bag Security Program in a bid to make the so-called “Bushwick Birkin” more accessible, after a restock earlier in the month sold out in mere minutes.
Designed in 2014 by the black-owned, genderless label’s founder, Telfar Clemens, the logo-stamped tote comes in multiple colors and three sizes that retail from $150 to $257 — and it’s not just New York creatives and fashion fanatics who are obsessed.
The It bag also has a celebrity following, with famous fans including Solange Knowles, Selena Gomez, Dua Lipa and more. Ahead, see a few of the stars who can’t get enough of the coveted carryall.
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Bella Hadid paired her tiny orange Telfar tote with a white crop top, Playboy-printed pants and a face mask while out in NYC in July 2020.
Dua Lipa lugged her large yellow bag through JFK Airport in January 2020.
Azealia Banks matched her gray catsuit to her Telfar bag while striking a dramatic pose in October 2019.
Actor and playwright Jeremy O. Harris brought his red version along to New York Fashion Week in September 2019.
A$AP Ferg (L) followed suit, tucking his beige tote beneath his seat at the Helmut Lang runway show.
Chloë Sevigny posed for Man Repeller in August 2019 with her little black Telfar bag tucked under her arm.
Sonja Morgan went for a monochromatic look in July 2019, teaming her white ruffled dress with a matching Telfar tote.
That same month, Selah Marley went for a similar effect in head-to-toe red.
Selena Gomez brought her white Telfar along to a Broadway show in June 2019.
Designer Telfar Clemens (L) and “Moonlight” star Ashton Sanders (R) coordinated at the 2019 Met Gala, each carrying their own tiny shopper.
And Solange Knowles was among to first stars to support the label, carrying her Telfar bag to a Parsons benefit in May 2018.
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