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Rochelle Humes has had us amazed with how glam she looked during her recent pregnancy – and immediately afterwards, even managing to look great on her first visit back to the gym since giving birth.
And The Hit List presenter, who gave birth to son Blake in October, has let us in on one of her pregnancy beauty secrets, as she revealed her babycare brand My Little Coco will be launching some new products in the new year – including one never before sold in the UK.
Rochelle, who launched the skincare and hair care brand suitable for the whole family back in February, announced that a new “Baby Mama” line will be introduced in early 2021, aimed specifically at pregnant women.
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“I started working on this when I was just pregnant during the first lockdown,” Rochelle reveals. “I felt a range was needed for us mamas too.”
The line will consist of five new products, and while most of these are still under wraps, the mum-of-three did share a sneak peek of one of them – a sheet mask for baby bumps.
“I thought HOW good would it be to have a sheet mask just for your bump, to help with that tight itchy feeling, stretch marks and to generally soothe,” Rochelle explains. “Well I’ve done it gang, and in fact we are actually the FIRST bump mask to the UK market.”
The announcement was made on The Saturdays’ singer’s Instagram page, showing Rochelle wearing the sheet mask on her bump while she was pregnant, accompanied by a gorgeous campaign shot showing her cradling baby Blake.
However, this was not the glamorous photoshoot experience that it may at first seem, as Rochelle candidly reveals it was shot “from my garage today surrounded by cardboard boxes and during Blake’s feed time”.
And it seems that Rochelle may already have a surprising user of this unusual new product – her husband, Marvin Humes.
“Well done baby, so proud of you and what a great idea,” he commented underneath the post, before jokingly adding, “After this second lockdown I can be a model for the sheet mask,” hinting that he’d perhaps piled on a few extra pounds during this last month of nationwide lockdown.
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These new products will be added to the existing My Little Coco range, available exclusively at Boots. Products range from shampoo and hair detangler to body lotion and “everything balm”, and all products cost £5.99.
Explaining the inspiration behind this brand, Rochelle said, “The mission was to create a collection that was for the whole family no matter what your age, skin or hair type.”
And it has proved to be a huge success, becoming the number one baby brand at Boots in its first week of launching.
And judging by how great Rochelle looks just six weeks after giving birth, we predict these new products will be a hit too.
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