Appearance is everything, they say. In a world of beauty, glitz, and glamour, cosmetics are considered considered everyone’s best friend because they have ceased to be a women-only accessory. While there are thousands of cosmetic brands out there, the rich go for only the very best, and most times, they do not mind splurging on such cosmetics brands. Who are these brands? Who runs these brands? Let’s find out the top 10 most expensive cosmetics brands in the world ranked by their annual revenue.
10 Oriflame ($1.4 Billion)
Established in Sweden in 1967 by two brothers Jonas Af Jochnick and Robert Af Jochnick, the Oriflame brand is a multinational cosmetic brand. Oriflame gained prominence for its natural health and beauty products ranging from skincare to makeup. Their current annual revenue is $1.4 billion and celebrities spotted rocking the Oriflame cosmetics are Jonas Wramel, Demi Moore, etc.
9 M. A. C. Cosmetics ($2.5 Billion)
M.A.C. is an American cosmetics brand founded by Frank Angelo and Frank Toskan in 1984, it is one of the most popular and most sought-after cosmetics brands by old and young. The M.A.C. cosmetics brand boasts over 7000 cosmetic products, all major makeup products for the face, eyes, lips, etc. celebrities who have at one time or the other rocked the M.A.C. cosmetics are Kim Kardashian, Taylor Swift, Nicki Minaj, etc and they boast of $2.5 billion as annual revenue.
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8 Mary Kay ($2.8 Billion)
This list would not be complete without the Mary Kay cosmetics brand. Mary Kay has made a name for itself in the world of cosmetics since its existence in 1963. The brand is globally recognized and trusted for its amazing beauty products. They boast of an annual revenue of $2.8 billion and celebrities seen rocking Mary Kay products are Alicia Keys, Hayden Panetierre, etc.
7 Coty Inc. ($5.3 Billion)
Coty Inc. is a French and American cosmetic brand with several luxurious subsidiaries. They focus on all beauty areas ranging from nail care, skincare, makeup, etc. Coty Inc cosmetics brand boasts about $5.3 billion in revenue annually and celebrities seen rocking the Coty Inc beauty products are Kylie Jenner, Christina Aguilera, Hailey Baldwin, etc.
6 Christian Dior S.A. ($6.6 Billion)
Christian Dior S.A., also known as Dior is a French fashion brand that is a part of the LVMH luxury group; one of the world’s largest luxury brands. The Dior brand is famous for a lot of things, part of which their iconic Rouge Dior Lipstick is not left out. They are also famous for its foundation, mascara, fragrances, and plumping lip gloss with an annual revenue of about $6.6 billion dollars. Celebrities seen rocking Dior cosmetics includes Meghan Markle who wore the Dior foundation for her Royal Wedding, Bella Hadid, etc.
5 Shiseido ($9.4 Billion)
This might as well be the oldest cosmetics brand in existence, since it was founded in 1872 in Tokyo, Japan by Arinobu Fukuhara. The Shiseido cosmetic brand is currently the largest cosmetic company in Japan and the 5th largest in the world. This brand amasses an annual revenue of $9.4 billion and they are associated with celebrities like Gabrielle Union, Zendaya, Ashley Olsen, etc.
4 Chanel ($13.7 Billion)
Chanel oozes luxury due to the quality of its products and the expensive prices they offer. It was founded in 1910 and is one of the most popular cosmetics brands with products ranging from makeup, nails, fragrances, etc. Chanel cosmetics brand’s current revenue is $13.7 billion and celebrities associated with Chanel cosmetics are Kristen Stewart, Margot Robbie, Alice Dellal, etc.
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3 Estée Lauder ($16.2 Billion)
Named after its founder and muse Estée Lauder, Estée Lauder is an American multi-business cosmetics brand founded in 1946. What started as a four-product cosmetic company is now recognized as one of the world’s most expensive cosmetics brands. Estée Lauder has a wide range of products including makeup, hair care, and skincare. The company makes an annual revenue of $16.2 Billion and has been associated with celebrities like Amanda Seyfried, Tracee Ellis Ross, Justin Bieber, Amandla Stenberg, etc.
2 L’Oreal ($38.1 Billion)
The L’Oreal Cosmetic brand is not only one of the most expensive but is also one of the most popular in the world as it is currently in about 5 continents with a reach of over 130 countries. L’Oreal products range from skincare, makeup, hair dye, sunblock, etc. The L’Oreal brand boasts an annual revenue of $38.1 billion and they are known to be associated with celebrities like; Julia Roberts, Christy Turlington, Aishwarya Rai Bachchan, etc.
1 Unilever ($50 Billion)
Unilever group was founded in 1929 by Margarine Unie and the Lever Brothers, forming a Dutch-British cosmetics company. They are one of the largest soap-producing companies and own the Lakme cosmetics brand with a revenue of $2.6 billion. Unilever itself rakes in annual revenue of $50 billion. Celebrities who have rocked Unilever cosmetics are Kareena Kapoor, Katrina Kaif, Halle Berry, etc.
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Sources: EG Scholars, Wealthy Gorilla, and Styles at Life.
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