Who Is Victoria Larson On Matt James’ ‘Bachelor’ Season? Meet The ‘Queen’

On The Bachelor, contestants will do anything to stand out from the crowd on night one. And, while some still end up blending in despite their larger-than-life limo entrances, others are hard to forget. Victoria Larson is one of them.

ICYMI: Victoria showed up to Matt James’ season of The Bachelor on a throne, wearing a crown and calling herself a queen. She also seems to be setting herself up to be the season’s villain, introducing herself to fellow contestant Magi Tareke as “Victoria, like the queen.” She also annoyed some of the women by grabbing extra time with Matt, and then trashing her fellow contestants afterward, saying, “I don’t feel bad going to see Matt twice because they’re idiots, anyway. That’s not my fault.” (I guess that’s the 2021 version of “I’m not here to make friends…”?)

But who is Victoria, exactly, and what’s her backstory? Here’s what you need to know.

Victoria is from NYC.

The self-crowned queen originally hails from New York City, but then moved to Florida, and currently resides in Los Angeles, according to her Instagram. She seems to be loving the SoCal life, but still holds a torch for Florida.

https://www.instagram.com/p/CJn6bsqr54R/

A post shared by Victoria Larson (@victorialarson_)

https://www.instagram.com/p/CIyitb2rbS9/

A post shared by Victoria Larson (@victorialarson_)

She’s an entrepreneur.

Victoria has created two companies: JetSetGlo, a mobile spray tan company, and Vikki Larson Beauty, a beauty brand. The Vikki Larson Beauty’s website features a lot of pics of Victoria, along with offers of health coaching by Victoria (for $250), a 14-day “personal health” plan for $485, and dry brush set for $32. Victoria doesn’t appear to be a registered dietitian or certified health coach, so it’s hard to know what her qualifications are for providing these services.

Victoria is really, really invested in this queen thing.

Her Bachelor bio literally lists her job as “Queen,” and she even carried it over into a recent birthday celebration.

“Happy bday to me!!! The queen has arrived I love all my girls so much ♥️♥️♥️🥰🥂🎂🙏🏽 PSA we are all covid tested negative & very much aware of this tragic pandemic 😭🙏🏽,” she captioned Instagram pics of herself wearing a crown while hanging out with her friends.

https://www.instagram.com/p/CJpke66LMBz/

A post shared by Victoria Larson (@victorialarson_)

After The Bachelor premiere, she also shared a photo of herself with this caption: “Think like a queen, a queen is not afraid to fail. Failure is another stepping stone to greatness- Oprah👑🥂.”

https://www.instagram.com/p/CJq949RLXQd/

A post shared by Victoria Larson (@victorialarson_)

She has a “big personality.”

This, according to her Bachelor bio. Ya think? “Victoria knows she has a big personality and needs a strong man who can keep up but who won’t be controlling in any way, shape or form,” her bio reads.

There’s also this: “Victoria truly has no filter, which she loves about herself, and plans to be very forward in her pursuit of Matt. This girl knows what she wants, and good luck to anyone who tries to stop her!”

She competed in the Miss California USA pageant last year.

Victoria shared a video last year of herself working the stage at the pageant. In it, she wears a high-necked black dress and walks around the stage for the judges.

https://www.instagram.com/p/B71xh9Pna7B/

A post shared by Victoria Larson (@victorialarson_)

Victoria also said in a separate post that, if she should become Miss California USA, she would advocate for stricter pharmaceutical laws, writing, “I am so excited for Miss California USA and my platform of lobbying for stricter pharmaceutical laws after struggling with Adderall addiction in my life.”

https://www.instagram.com/p/B6j1kfRHMmG/

A post shared by Victoria Larson (@victorialarson_)

(Note: She didn’t win.)

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