As one of the world's most renowned supermodels, it makes sense that Helena Christensen should model her own designs.
The Danish bombshell, 52, took to Instagram last weekend to showcase the latest drop from her lifestyle brand, Staerk and Christensen.
Seen posing against a tree in a tropical woodland, Helena worked a series of looks from the brand's Dark Romance collection and ready-to-wear lines.
One bikini set featured high-waisted briefs cut in black nylon blend fabric, while another photo showed Helena in a pair of yellow string-tie bikini bottoms.
Some of her own vintage finds also featured, with the nineties starlet working a cherry-pink shirtdress, a lace minidress and a mesh beach gown.
In her caption, Helena plugged the brand, writing: "Heavenly spots. My favourite collection and vintage pieces from @staerkandchristensen online now."
Her supermodel mates Erin O'Connor and Irina Shayk took to the comment section below, sending heart and fire emojis in a show of support.
Helena established Staerk and Christensen in 2018 with her friend and collaborator Camilla Staerk, who works as an artist and designer.
Based in New York, the label sees the two design everything from sunglasses to beachwear, as well as dabbling in homewares and interiors.
They have also established a "pawn shop" section of the brand, giving a home to vintage garments sourced by Helena.
The mum-of-one previously opened up about the design approach behind their swimwear collections during an interview with Harper's Bazaar.
Looking at a picture of herself in one of her swimsuits, she said: "Well, it does look good.
"That's a pretty great swimsuit if you want to show off a little. We put a lot of effort into making the suits fit like a glove."
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Another aspect of the brand sees Helena and Camilla collaborate on creative projects, working together on art installations.
Her creative talents knowing no bounds, Helena is also an acclaimed photographer, having exhibited her work everywhere from London to New York.
Rising to fame as a model aged just 18, she was quickly enamoured by life behind the lens, and her photography has since graced the pages of some of the world's biggest fashion bibles.
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