It's the international institution that made the careers of music legends such as ABBA, Lulu and Sandi Shaw.
And it's also consigned more than a few hopefuls to the the dustbin of showbiz history, the mortifying announcement of "nil points" ringing in their ears as they exited stage left – step forward Jemini and James Newman.
However, there are a select number of well-known names who've auditioned for or trodden the boards at the Eurovision Song Contest over the years who few recall ever having appeared at the annual kitsch fest in the first place.
Here are a few who somehow managed to shake off that association altogether.
It was a TV music competition that launched this northern lass' singing career in the first place, as Kym impressed enough on the reality talent show Popstars to win a place in the band Hear'Say.
And, in between that group quickly imploding a year or so later and reinventing herself as a serious actress with a regular gig on Coronation Street, Marsh tried out for Eurovision in 2006.
Music's loss would be Weatherfield's gain, however, as she only managed to come fourth in the UK qualifying round with the song Whisper To Me.
This French-Canadian warbler's career rose as the Titanic sunk, with her rendition of My Heart Goes On – featured in the 1997 blockbuster about the infamous doomed ocean liner – going on to become one of the best-selling singles in history.
It would shift more than 18million copies worldwide and haunt everyone's radio for what seemed like forever, meaning that the world quickly forgot that – just nine years before, in 1988 – a hopeful young Dion was Switzerland's Eurovision entry with the track Ne Partez Pas Sans Moi.
She went on to win the competition, although you'll be hard pushed now to find someone who can hum so much as a bar of it.
Believe it or not, Katie Price had a stab at Eurovision glory in 2005.
Not Just Anybody almost saw the infamous glamour model represent the UK in that year's competition, although she would lose out to Javine, who went on to take a shot at the title at Ukraine's Palace of Sports.
In the end, Javine could only muster 22nd place though.
Four years before she became known for playing Sandy opposite John Travolta in the hit movie Grease, this Brit-born Aussie was treading the boards at the 1974 Eurovision in Brighton.
The song she was given to sing was called Long Live Love – which she professed to dislike – and it came in fourth in the competition.
However, that's not such a bad showing when you consider the eventual victors that year were ABBA with Waterloo, a Scandi floor filler of such seismic proportions that poor old Newton-John could only shrug and get out if its way.
Womack – or Samantha Janus as she was known back then – came 10th in Eurovision 1991 with A Message to Your Heart.
Three years later she hit the big time with a starring role in the cult sitcom Game On, which ran on BBC Two for four years.
Lads' mag photo shoots and a number of other screen and stage roles followed before she bagged the part of Ronnie Mitchell on EastEnders.
And it's testament to the power of that long-running soap that almost everything that came before she pitched up in Walford has been expunged from public memory.
John and Edward Grimes – or Jedward for short – were the bequiffed Irish twin siblings who initially rose to notoriety on The X Factor in 2009.
In an inversion of the theme of celebs having done Eurovision before they were famous, this pair would represent Ireland in the competition in 2011 and 2012 – several years after their TV debut.
The fact that no one can recall either appearance then, is probably the result of their previous on-camera caterwauling and hyper-active toddler-type stage moves.
Having found fame as one of this country's premier Noughties boy bands, Blue's members announced a hiatus in 2005 in order to focus on solo careers.
After a mooted 2009 return to the spotlight failed to materialise, the group announced they'd be representing the UK at Eurovision 2011.
Quite a big deal was made of it at the time, coinciding as it did with the 10th anniversary of the group first forming in 2001 – there was even an hour-long documentary made about it.
Nevertheless, the song – called I Can – only got them to 10th place with 100 points.
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