‘Avatar: The Way Of Water’ Projected To Open To $150M-$175M+ At U.S. Box Office

The long awaited James Cameron sequel to the highest grossing movie of all-time hit tracking this morning with a projected opening of at least $150M. Tracking has it higher near $175M, but rivals are bullish at $200M.

Here’s the thing — the pic is being comped against holiday fanboy titles, and the numbers that are being seen need to be taken with a grain of salt. Avatar isn’t a front-loaded opening weekend fanboy movie, it’s one that will play and play. A $150M opening is 95% ahead of the original 2009 title’s $77M.

Everyone is going nuts over Avatar: The Way of Water forecasts because the unaided awareness (that indicator which measures those polled mentioning their want-to-see of the title without being prompted in a poll) is in the high 30s to 40s across all demos including Latino and Hispanic and Black. These are powerful figures which any studio would die for.

Yesterday, it was announced that Avatar: The Way of Water was getting a China release day and date with domestic, which is remarkable considering that the PRC has sidelined several Hollywood blockbusters as theaters have returned during the pandemic. The original movie made over $260M in China, fueled by 3D and Imax.

Advance tickets went on sale for Avatar: The Way of Water on Monday. The movie is 3 hours and 12 minutes long.

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