Good Morning Britain presenter Charlotte Hawkins was teased by her co-stars over her choice of outfit to help host Friday's edition of the breakfast news show.
Charlotte, 47, looked gorgeous as she opted for a green and white polka dot dress with a white collared neckline and silver buttons down the front.
Her co-stars Kate Garraway and Ed Balls were quick to point the outfit out to viewers, telling people at home about what was going on off camera.
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Ed revealed it had caused "Buddy the Elf gate" in the studio, as Kate responded: "Oh we are a little bit actually, have a look at Charlotte!"
She added: "Some people on Twitter have been saying it looks a little bit like Buddy the Elf."
Unimpressed as the camera panned to her, Charlotte replied: "Here we are, it's a dress… with collars… here to remind you all of Christmas!"
The show then produced a picture of Buddy the Elf and put it next to Charlotte in the studio as Charlotte asked: "What do we think?"
Kate replied: "No, not at all! I think I'm just bitter because I love that dress!"
Taking the fashion criticism to social media, Charlotte responded to a fan who posted: "@CharlotteHawkns dress reminds me of elf!!" As she said: "Don’t know what you mean…"
It comes after Kate was left red-faced from Richard Arnold making fun of her promoting her second job as a DJ and presenter on Smooth FM.
As Ed said he "loved a bit of LeAnn Rimes," Kate replied: "So do I! All over Smooth mid-morning, you know."
Richard cheekily quipped back: "Do you have a radio show, mid-mornings on Smooth?"
Sheepish Kate replied "maybe" as the conversation quickly moved on, leaving the trio laughing in the studio.
GMB airs weekdays at 6am on ITV.
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