Netflix Lands 'Seinfeld' Streaming Rights Starting in 2021

Former NBC sitcom will move from Hulu

seinfeld

Sony Pictures TV

Netflix may be losing “Friends” and “The Office” in the coming years, but it’s getting another former NBC sitcom in “Seinfeld.”

The streamer announced Monday it has landed the global rights to the comedy, which ran from 1989 to 1998, beginning in 2021. “Seinfeld” had been available on Hulu since 2015. Terms of the deal were not disclosed.

“‘Seinfeld’ is the television comedy that all television comedy is measured against,” said Ted Sarandos, Netflix’s chief content officer. “It is as fresh and funny as ever and will be available to the world in 4K for the first time. We can’t wait to welcome Jerry, Elaine, George and Kramer to their new global home on Netflix.”

The deal is a boon for Netflix, which is set to face increased competition in the streaming arena from the likes of Disney, Apple, WarnerMedia and Comcast. “Friends” is moving to HBO Max, the upcoming streaming service from WarnerMedia that launches next spring, while “The Office” will move to Comcast’s forthcoming unnamed offering in 2021.

“‘Seinfeld’ is a one-of-a-kind, iconic, culture-defining show,” said Mike Hopkins, chairman of Sony Pictures Television. “Now, 30 years after its premiere, ‘Seinfeld’ remains center stage. We’re thrilled to be partnering with Netflix to bring this beloved series to current fans and new audiences around the globe.”

Netflix has been spending ambitiously on content, though most of the attention is paid toward its fast-growing output of original series and films. But old sitcoms still remain hugely important to the streamer’s business model.

More to come…

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