Univision to Launch First Spanish-Language Ad-Supported Streaming Service in US

PrendeTV will debut this quarter

Univision is joining the streaming wars, launching a free ad-supported service called PrendeTV. The service, which will launch in the first quarter of this year, is exclusively catering to U.S. Hispanics.

“PrendeTV is an important, early step in Univision’s broader efforts to build the same leadership position we have in Spanish-language TV, in the emerging Spanish-language streaming space,” said Univision CEO Wade Davis. “The announcement of PrendeTV within two weeks of closing our acquisition of Univision underscores our focus and commitment to rapidly driving the transformation and growth of the company. PrendeTV is unlike anything our audience has access to today and will completely change the landscape for video streaming in Spanish-language media in the United States.”

The new service will launch with over 30 channels and 10,000 hours of video-on-demand programming in Spanish from Univision’s global content partners. The name PrendeTV is derived from the Spanish word Prende, which means “turn on” or “switch on.”

Davis continued, “With the launch of PrendeTV we are focused on bringing new ways for our advertisers to reach the U.S. Hispanic audience and, importantly, PrendeTV will be a critical part of our strategy to grow the scope of our business partnerships with our key distributors.”

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